Graphics 1 - 2010-11
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GRAPHICS IThe Commercial ImageMIT3121 - 15 creditsMIT3221 - 20 credits |
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We are surrounded by commercial graphical material, on products, packaging, in advertising, newspapers, films, television and magazines. The module examines the nature of these commercial images and their increasing marketing role, together with how computers are involved in their creation. Discussion will concentrate on the design and marketing function of logos, letterheads, visual branding and packaging. This is linked to how design can be matched to particular markets. Throughout the module, the emphasis is on the good and bad aspects of design and visual communication, i.e. the function of the visual device, rather than on the computer - the computer is regarded merely as a tool for generating images Students taking the module will not be expected to be artists, but clearly an interest in graphics and communicating using graphical material is necessary. The practical side of the course involves learning a common industry-used graphics suite (Illustrator or Inkscape ) running on IBM compatible computers. With this program you will produce a number of pieces of design work. You must have basic computing skills before starting the module; this means knowing at least Windows, word processing and the Internet.
Brief Syllabus Plan and ContentTerm One
Teaching/Learning MethodsThe module has both the traditional academic elements of undergraduate modules (lectures, discussion and essay-writing) as well as training in practical skills (learning how to use Illustrator or Inkscape and related hardware).
TimetableThere are two hours of classes per week:
Assessed by:MIT3109 (15 credits)
Both are submitted as a portfolio at the end of the first semester, i.e. week 3 of term two. There are also optional submission dates during the semester when feedback on provisional versions of work can be obtained. See deadlines for more details. MIT3209 (20 credits)
All are submitted as a portfolio at the end of the first semester, i.e. week 3 of term two. There are also optional submission dates during the semester when feedback on provisional versions of work can be obtained. See deadlines for more details.
Treatment of Personal Transferable SkillsThe module will encourage students to develop many of the skills associated with self-management, communication, problem-solving and learning in general. In particular students will learn a wide range of graphics-related computing skills, usable in a wide range of other areas.
What you will get from this ModuleThe experience provided by the module has been shown to add to employment prospects generally and specifically in graphic design publishing, for it has provided openings for several students into graphic design companies publishing houses both in England and abroad and has given others places on postgraduate design and publishing courses elsewhere.
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