Pictogram/Signing Design Task
Design a signing system based on pictograms for a public building or area of your choice and produce a word processed critique of the system and the design process.
A suitable vector-based graphics program (e.g. Illustrator or Inkscape) must be used for the logo and letterhead design parts of the task.
Sample work is available on-line and in past student portfolios in Queen's Building.
The Signing System
By 'based on pictograms' it is meant that pictograms should be the main signing device, though text can obviously be used where necessary.
Wherever text is used, give thought to the style and size of typeface for the text on the signs. State the name of the typeface within your critique. Give reasons behind your choice of typeface in your critique.
Where to choose?
Examples of places for which to produce a signing system are: university building, theatre, cinema, leisure or sports complex, factory, tourist area such as a village, castle, stately home etc.
How many signs or pictograms?
The number of signs required to effectively sign somewhere will clearly depend on the location selected.
Each sign may also have one or more pictograms (as well as text) on it.
However for the purposes of making this task reasonable from the point of view of your workload:
It is up to you if you want to design more pictograms and signs than this.
A critique of your signing design must be included. The critique can be of any length, but a guide length is about 800 words. You can certainly write more if you wish - the longer the critique the better, as it usually shows you have really thought about the problems.
Do include illustrations in the critique if you wish. Illustrations can be particularly useful for presenting more meaningful analytical discussion of any existing signing system and of any visual material you may have used. You can also take photographs of the location and use these in the critique, scanning them in and even superimposing your signs onto them, to show more clearly how they would appear in their intended location.
Discuss the history of the signing system at the chosen location/building, i.e. what, if anything, has existed in the past, what is currently there and how your system relates to or develops past or present signing.
Use the critique to state the source of any textual or visual material, not your own, which has been used in your design or which has influenced your design.
In brief, the critique should include (though not necessarily discussed in this order):
The design process
Consider where the signs are to go, how visible and informative they must be and hence their colour, size, shape, typography, use of direction indicators etc.
How you approach this problem is very much up to you - you are the designer. You will need to analyse what the location requires, from a users and a potential visitor's point of view. Work out how you would produce a package to sell to the client - what do they need to see to give you the contract.
If it would be helpful to the design brief and to a visitor to the location, a schematic map/plan of the location can be produced, which makes use of the signs/pictograms.
Do not design emergencey exit signs, fire points etc, as these signs are covered by EU legislation specifications.
What to submit
The things I shall be looking for when marking the signing system and critique are available as a Word file.