Peer-reviewed and other articles for Reading Week

 

Creativity

Shih-Wen Hsiao, Jyh-Rong Chou, A creativity-based design process for innovative product design, International Journal of Industrial Ergonomics, Volume 34, Issue 5, November 2004, Pages 421-443, http://www.sciencedirect.com/science/article/B6V31-4D2XHGY-1/2/81d4119df380562bb156d70fcc61f71b

Nicolas Michinov, Corine Primois. Improving productivity and creativity in online groups through social comparison process: New evidence for asynchronous electronic brainstorming. Computers in Human Behavior, Volume 21, Number 1 (January 2005), pp. 11-28, http://ejournals.ebsco.com/direct.asp?ArticleID=4EE1811EF79B3FD8BC18

Feirong Yuan, Jing Zhou. Differential Effects of Expected External Evaluation on Different Parts of the Creative Idea Production Process and on Final Product Creativity. Creativity Research Journal, Volume 20, Number 4 (October 2008), pp. 391-403, http://ejournals.ebsco.com/direct.asp?ArticleID=485CB20B0993BEC22DF6

Sheila L. Sasser. Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: unleashing creativity. Journal of Consumer Marketing, Volume 25, Number 3 (2008), pp. 183-186, http://ejournals.ebsco.com/direct.asp?ArticleID=402F9C5D7A48DDCE039B

 

Typefaces

Kastl, A. J., & Child, I. L. (1968). Emotional meaning of four typographical variables.Journal of Applied Psychology, 52, 440–446

Davis, R. Y., & Smith, H. J. (1933). Determinants of feeling tone in type faces.Journal of Applied Psychology, 17, 741–746

Poffenberger, A. T., & Franken, R. B. (1923). A study of the appropriateness of typefaces.Journal of Applied Psychology, 7, 312–329

Stroop, John Ridley (1935). "Studies of interference in serial verbal reactions". Journal of Experimental Psychology 18: 643-622

Tinker, Miles A., & Paterson, David G. (1928). Influence of type form on speed of reading. Journal of Applied Psychology, 12, 359-368

John R. Doyle, Paul A. Bottomley, Font appropriateness and brand choice, Journal of Business Research Volume 57, Issue 8

 

Visual Equity

Aaker, Jennifer L, Dimensions of Brand Personality, Journal of Marketing Research, Vol. 34, No. 3 (Aug., 1997), pp. 347-356

Bogart, Leo and Lehman, Charles, What Makes a Brand Name Familiar?, Journal of Marketing Research, Vol. 10, No. 1 (Feb., 1973), pp. 17-22

Calfee, John E.,  The Historical Significance of Joe Camel, Journal of Public Policy & Marketing, Vol. 19, No. 2 (Fall, 2000), pp. 168-182

Cobb-Walgren, Cathy J., Ruble, Cynthia A., Donthu, Naveen, Brand Equity, Brand Preference, and Purchase Intent, Journal of Advertising, Vol. 24, No. 3 (Autumn, 1995), pp. 25-40

Erdem, Tulin and Swait, Joffre, Brand Equity as a Signaling Phenomenon, Journal of Consumer Psychology, Vol. 7, No. 2 (1998), pp. 131-157

Henderson, Pamela W. and Cote, Joseph A., Guidelines for Selecting or Modifying Logos, The Journal of Marketing, Vol. 62, No. 2 (Apr., 1998), pp. 14-30

Janiszewski, Chris and Meyvis, Tom, Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency Judgment, The Journal of Consumer Research, Vol. 28, No. 1 (Jun., 2001), pp. 18-32

Muniz, Albert M. Jr. and O'Guinn, Thomas C., Brand Community, The Journal of Consumer Research, Vol. 27, No. 4 (Mar., 2001), pp. 412-432

Steenkamp, Jan-Benedict E. M., Batra, Rajeev, Alden, Dana L., How Perceived Brand Globalness Creates Brand Value, Journal of International Business Studies, Vol. 34, No. 1 (Jan., 2003), pp. 53-65

 

Brand Lifecycle

Downey, Lynn. "LEVI'S BRAND HISTORY." Creative Review 23, no. 2 (February 2003): 23

Ritson, Mark. "From commodity to brand and all the way back." Marketing (00253650) (August 11, 2004): 23

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre H. Dubé. "Brand History, Geography, and the Persistence of Brand Shares." Journal of Political Economy 117, no. 1 (February 2009): 87-115

"Barbie seeks local appeal through Shanghai makeover." Media: Asia's Media & Marketing Newspaper (March 26, 2009): 18

"At 50, the Mini Is Going Strong." BusinessWeek Online (May 18, 2009): 14

CONNOllY, KATE BERTRAND. "THE COKE CHALLENGE." Brand
Packaging 13, no. 5 (May 2009): 28-30

Matthews, John. "Constantly changing design required in
Asian markets." Market Leader no. 47 (Winter2010 2010)

Davies, David. "Design immune to time." Brand Strategy no.
222 (May 2008): 32-33

http://sloanreview.mit.edu/the-magazine/articles/1996/winter/3725/first-to-market-first-to-fail-real-causes-of-enduring-market-leadership/